The Instagram contest by True Italian, dedicated to those who want to enjoy the authentic Italian pizza in the heart of Naples, is taking place this year as well!

True Italian Pizza Week si about to start! For one week you can enjoy a special pizza – choosing between two – and an Aperol Spritz for only 12 €. The event is taking place from September 9th to 15th in BerlinFrankfurtMunichHannoverCologneLeipzig, StuttgartDusseldorf, Hamburg, Nürnberg, Münster, Mannheim involving 300 among the best Pizzerias in Germany. In this occasion, the True Italian brand together with Berlino Magazine invite all the readers to join the Instagram photo contest that comes with it. The lucky winner is going to enjoy an amazing prize: a 3-days-stay for two people in Naples, flights included.

Read this article in German or Italian.

Why Naples?

Naples is one of the most beautiful cities in Italy, worldwide known as the pizza’s native place. The city offers not only a unique landscape and an amazing city centre, declared UNESCO’s World Heritage Site in 1995, but it is also one of the main culinary attractions in Italy. Here you can find some historical pizzerias, among the most famous in the world; just to name a few: Antica Pizzeria Da Michele, Pizzeria Brandi and Pizzeria Lombardi. These families hand down, from generation to generation, the recipes for the preparation of the traditional pizza, the one we recognize today as the original and authentic. A stay in Naples is a unique experience, an occasion to dive into Italy’s history and culture as well as into a culinary tradition which is unique in the world. The contest organized by Berlino Magazine and True Italian will make this experience possibile with just a few steps and a bit of luck.


A street view in Naples

The contest: how to participate

The rules of the contest are very simple: from September the 9th to the 15th, go in one of the 300 participating restaurants and order the specialty of the True Italian Pizza week (here the complete lists of the participating pizzerias: BerlinFrankfurtMunichHannoverCologneLeipzigStuttgartDusseldorf, Hamburg, Nürnberg, Münster, Mannheim). Take a picture, use your creativity, and publish it on your personal profile before September the 15th at midnight. Remember that all the stories will not be considered. These are the rules for the picture publication in order to be admitted to the contest:

  • tag the profile of trueitalianfood in the picture;
  • put the hashtag #trueitalianpizzaweek and #togetherwithaperol in the description
  • localize the post in the restaurant in which you took the picture (of course, it must be one of the 300 pizzerias of the True Italian Pizza Week).
photo contest

An example of a picture for the contest

The contest: how to win

Our special jury will select the 10 most original and creative pictures among all (it’s not a contest for professional photographers, so creativity will be very important). On Thursday, September 16th, these 10 photos will be posted on @trueitalianfood Insta-stories, where the audience will be able to vote the best picture through a poll. Only after the canonical 24h duration of the stories, we will announce and reach out the contest winner. The most liked picture wins the prize.

The prize

The prize consists of a trip to Naples, including a stay for two people for three nights in a hotel in the centre of Naples and flights for a maximum of 200 €. The structure, that will welcome the lucky winner and the person who will join them, is the Room & Breakfast “Napoli Tree”.

A room from the Room & Breakfast “Napoli Tree”

The True Italian Pizza Week event

The event dedicated to authentic Italian pizza will take place from September 9th to 15th in 300 among the best pizzerias in Germany (stay tuned following the Facebook event). In all participating restaurants you will have the possibility to choose between two different and unique pizzas (vegetarian options always available) and an Aperol Spritz  for just 12 €. The event is organized by Berlin Italian Communication within the brand True Italian in collaboration with Campari Deutschland and the support of the Municipality of Naples and the Italian Culture Institutes of Germany. The aim is celebrating the culture of the authentic Italian pizza made with high quality ingredients, knowledge and passion.

Der Rechtsweg ist ausgeschlossen.

Cover picture: stostank / Pixay